“And now, the end is near… And so I face the final curtain” Frank Sinatra, My Way
Phase 6 of creating the Tracklist of Change project is now complete. This week’s focus was on revising my current creative and starting to prepare for next week by posting my final project on LinkedIn.
Revisions
I started this week by reviewing the user feedback I received during my user testing. The feedback was very positive overall, with all my users saying my content is clear and concise. The main goal was to ensure my content was as understandable as possible and left no gaps in the information. Even though there were no major changes I needed to make based on the test results, I still went back and reviewed the graphics and the captions I wrote to accompany them.
There were a few graphic elements that needed adjusting, but I decided to rewrite the beginning of all my captions. Almost every article on LinkedIn best practices highlights that your copy needs to be engaging enough to stop a user’s scrolling. LinkedIn also displays only the first 200-300 characters, depending on the technology, so the hook of the caption is essential to a post’s success (Morreale, 2025).
Planning ahead
The second priority this week was to start outlining my final project page for my Squarespace site. This page will consolidate my entire project process into one page. First, I started exploring the various layouts and sections available to me to decide how I want to lay out all my artifacts.
I want to organize the page in an impact-first style: start with a preview, then explain the process, and then show the full final project.
Here is my current outline. Starting with a header graphic, I go into the project description with a mockup of the content. I then outline the phases of my project and the final deliverables. Next, I go through each phase with a brief description and visual example. Finally, I display all the final graphics and copy, my posting plan, and the link to my LinkedIn profile.
For the preview, I created a video mockup of a LinkedIn feed showing the first two posts from my Tracklist of Change project. The video starts with the infographic and the copy swiping vertically to reveal the era post, which then swipes horizontally through the carousel images.
Next week
In the last week of my project process, I will finally be posting the content I have been working on to LinkedIn. I will soon find out how well my content will perform on the actual site. I am a bit nervous, but confident in the work I have been creating for the past 6 weeks
